Not just for Big Tech’, Noble Innovate thinks we’ve got innovation all wrong.
Oxford, 14th September 2021: Noble Innovate, the company focused on innovation through making better decisions, launches Axios3, a unique decision making programme specialising in developing people’s innovatory skills, enabling them to generate insight, understanding, and apply them to improve outcomes in their business and personal lives.
Innovation has become a widely misunderstood and highly commercialised concept, often thought to be reserved for ‘big tech’ rather than individuals. Noble Innovate believes that everybody is an expert serial innovator, as they judge, choose and determine their actions in a world of infinite complexity and uncertainty.
Axios3 is based on the premise that the line between success and failure in business is often very thin, and the best way to create more consistent success is by helping the people in that business make better decisions.
The fine line that Axios3 seeks to define is not one that can be revealed by computational force, big data or better algorithms. Technological progress can blind people to the simple truth that it is they who give meaning to information, and in seeking understanding, they innovate. Axios3 combines a specific set of skills and tools to guide people on a path from insight to innovation, and back again.
Noble Innovate will primarily be working with technology and finance businesses throughout the UK, EMEA and the United States.
David Noble, founder of Noble Innovate, said: “Axios3 enables every business to innovate. We believe that decision making is the skill that enables all other skills. Poor decision making constantly undermines every company in ways that rarely get attention - opportunities denied, profit withheld, and reputational damage. We rarely consider these costs because of their nature and scale.
“Axios3 revitalises our skills and tools of sense-making; it renews a practice of innovation in the way we interpret the world, creating an undeniable and simplifying force from the experience of understanding. We show people that they already possess a skill set that makes them the most sophisticated decision generator ever created.”
Noble Innovate specialises in developing the innovatory skills that we all possess, revitalising them through bold thinking, thoughtful practice and a spirit of adventure. Innovation appears to be an exclusive concept dedicated to securing the future on behalf of well-known technology companies, but in reality, we’re all serial innovators – it’s how we get through every day. Axios3 generates action, insight and understanding, to enable better decision making.
